How Entrepreneurs Deal with Imposter Syndrome

Tips for overcoming self doubt in business

Why Entrepreneurs Get Hit Hard

What even is Imposter Syndrome?

Imposter syndrome is that nagging feeling that you’re not good enough. You know, the one that whispers, “You’re a fraud, and everyone’s about to find out.” Fun, right?

For entrepreneurs, it often sounds like:

  • “What if I’m not cut out for this?”
  • “Do I even deserve my success?”
  • “OMG, they’re totally going to see through me!”

Guess what? You’re not alone. 70% of people feel like imposters at some point—and entrepreneurs are basically poster children for this club.

Why Entrepreneurs Get Hit Hard

Entrepreneurs deal with imposter syndrome a lot because:

  1. Big Goals: You’re dreaming big and betting on yourself—hello, pressure!
  2. Comparison Trap: Social media makes it look like everyone else has it all figured out. Spoiler: they don’t.
  3. Winging It: Starting a business means learning as you go. (Translation: Lots of opportunities to second-guess yourself.)

If you’re introverted, it’s even tougher. The pressure to be “outgoing” all the time can feel like a full-time job in itself.

How to Kick Imposter Syndrome to the Curb

 

1. Flip the Script

When that little voice says, “You’re not good enough,” answer back. Loudly.

  • Instead of: “I’m not qualified.”
  • Say: “I’m figuring this out like everyone else. And crushing it.”

You’ve got strengths—lean into them. Introvert? Use that thoughtfulness to build deep, meaningful connections.

2. Start Small and Celebrate Everything

Trying to build a business in a day? Nope.
Focus on one win at a time:

  • Signed a client? Celebrate!
  • Finished your website? Cue the confetti!

Small steps lead to big moves. And yes, making it through Monday counts.

3. Find Your People

You don’t need to do this alone.

  • Talk to other entrepreneurs who get it.
  • Work with a mentor or coach.

Sharing your doubts doesn’t make you weak. It makes you human.

4. Write It Out

Journaling isn’t just for angsty teens.
Write down your doubts and then—wait for it—shut them down.
Example:

  • Doubt: “I’m not smart enough.”
  • Truth: “I’ve solved harder problems. Also, I’m amazing.”

Bonus points for dramatic flair.

5. Be Real, Not Perfect

No one needs you to be perfect. They need you to be you. Authenticity is magnetic. Show up as your wonderfully imperfect self, and the right people will follow.

The Truth About Imposter Syndrome

Even the greats have dealt with it.

  • Sara Blakely felt like she had no clue what she was doing when she started Spanx. Spoiler: She figured it out.
  • Howard Schultz questioned his ability to lead Starbucks. Now? Coffee. Everywhere.

Feeling like an imposter doesn’t mean you’re failing. It means you’re growing.

Ready to Leave Imposter Syndrome Behind? 

Kick imposter syndrome to the curb!

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